Wednesday, June 10, 2009

Kiehl’s Recycling Bin Design Competition - “SAVE OUR RARE EARTH” 2009

Join us to save our earth &
showcase your designs along Orchard Road!
Be the 1st 200 to submit your entries and receive a Kiehl's goodie bag (worth $36)!


Grand Prize :

$3,000 Kiehl’s products and your winning design adorning
the recycling bins along Orchard Road in September 2009

Runners Up x4 :

$300 Kiehl’s products and your winning design adorning
the recycling bins along Orchard Road in September 2009


Terms & Conditions:

1. Your design should be based on the theme “SAVE OUR RARE EARTH”, gaining inspiration from Kiehl’s brand identity and its upcoming Rare Earth skincare formulations.

2. You may submit multiple entries.

3. Please submit your A4 size entry of artwork/ design in High ress pdf / High ress JPG/ Tiff, CS 2/3 or PSD file in 300dpi. Please either email not more than 6mb file by email or you can use and upload your file to us.

Send your artwork to


Kiehl’s and the National Environment Agency will select the top 5 designs to adorn the recycling bins along Orchard Road in September 2009, namely at Wisma Atria, TANGS Orchard, Ngee Ann City, Heeren, and Centrepoint. The public will then poll for their favorite design via online voting on this blog and in-store voting at all Kiehl’s stores. Keep a lookout for updates!

At the end of September, the design that garners the most number of votes will be the winner of “SAVE OUR RARE EARTH” KIEHL’S Recycling Bin Design Competition.

Entry Deadline:

26 JUNE 2009

artist's illustration

This project is strongly supported by the National Environment Agency

More about Kiehl’s Rare Earth Pore Minimizing Collection

Compromising a cleanser, toner, lotion and masque, Kiehl's Rare Earth Pore Minimizing Collection targets the pressing concern of men and women worldwide — enlarged and clogged pores.

Formulated with Amazonian White Clay, found at the basin of Brazil’s Amazon River on Marajo Island, this collection helps to detoxify skin to reduce pores and leave skin texture more defined and healthier looking.

In consumer testing of Kielh's Rare Earth Pore Minimizing Lotion, 80% reported that it minimized the appearance of pores and kept skin looking matte for 8hours!

The Magic of Rare Earth

Rare Earth’s key ingredient, Amazonian White Clay, is sourced from Marajo Island, the largest island surrounded by fresh water in the world. This special clay is gathered at the mouth of the Amazon River at the beginning of the dry season, after months of being nourished by the leaves, fruits and seeds swept down the rainforest.

For centuries, this indigenous ingredient, also known as “magic earth”, has been used by Brazilian Indians to protect themselves against skin problems, insect bites and snake poison.

Kiehl’s is proud to responsibly source Amazonian White Clay through a fair-trade partnership that helps provide economic support to the local community on Marajo Island. Also, Kiehl’s is committed to sustainable sourcing of this natural ingredient from the Amazon to preserve the conservation of the Amazons Regions’ unparalleled biodiversity.

Here's a Sneak into Excavating the Rare Earth!

A peek at how the clay is being processed before landing in our skincare range!

1. Excavation of clay from the river
2. Clay being dried at the drying facility on Marajo Island
3. Clay being manually sifted

Look out for this collection in September 2009!

© 2009 Kiehl’s Since 1851

1 comment:

  1. Speaking of Rare Earth, here's our video on Rare Earth...

    Good luck!